Since few years, private and state entities have been performing actions to promote and foster tourism in the wine-producing provinces. Some of the announcements favoring the sector were made during the Breakfast of COVIAR.Read More Comments »
At a cocktail party hosted at Escorihuela Gascón winery, the Argentine Wine Awards 2014 winners were announced. After the thoroughly tasting carried out by 12 international and 6 national judges, who assessed over 650 samples, the organization presented the Trophies of the 20 categories, which are divided into 5 price ranges.Read More Comments »
During the Argentina Wine Awards, the heavyweights of the international press gave their vision of wine, communication, and marketing. Here, the main conclusions of this forum held at Hotel Intercontinental in Mendoza.Read More Comments »
A few days after Argentina’s government decided to devaluate the country’s peso currency, the international media is already making predictions and analyzing the situation. Moreover, in this article, some important figures of the local sector share their opinion, anticipating positive prospects for wine exports and negative ones for the domestic market.Read More Comments »
Wine Enthusiast Magazine has developed an interactive map with information about the restrictions for wine shipping to each State of the country.Read More Comments »
Wine club memberships are highly lucrative because they help you increase your volume per customer. This works to drive customer acquisition costs down while maintaining higher profit margins, according to a blog post from Talk Is Sheep Marketing.Read More Comments »
It is a wine shop focused on the personalized customer service and “cult wines”. Besides offering regional products from different provinces of Argentina, Wine O´Clock will count on a Wine Club for its customers.Read More Comments »
Wine lovers have multiple choices when choosing a place to go on holiday, which combine a good hotel with a wine tasting and amazing landscapes of vineyards. See below the 10 best wine hotels under the sun.Read More Comments »
In Spain, projects, developments, and activities around wine tourism are replicated all over the world. Mendoza is enjoying a great take-off in this area, and WineSur made a comparison between both marketplaces so as to know the own features of wine touristsRead More Comments »
Patricio Tapia, the specialized journalist, with a diploma in wine tasting, works currently for Wine & Spirits magazine in New York and was one of the judges at the Argentina Wine Awards wine contest. In this article, he shares his opinion about the Argentine viticulture and where it should focus to remain establishing worldwide.
The businessman, Aurelio Montes, runs apart from Kaiken, his family project Montes winery, in Chile. Based in Mendoza, he maintains that it is necessary to respect local vinification techniques so as to make great wines. Every year, Kaiken brand manages to reach new markets and it was the best-selling Argentine brand in Chile.
Diverse events took place in the province last weekend. Get to know in this article some of the most important ones.Read More Comments »
It is one of the most important events in the country combining the passion for classic sports cars, wine routes, and the impressive landscapes of Mendoza’s Andes Mountains. The event will be held from March 13 to 15. See below more details of the event.Read More Comments »
It is a research made by the Burgundy Business School and published by the “Observatorio Vitivinícola”, that analyzes the wine blogs in the world. It shows that most wine bloggers are men, aged between 26 and 40, and whose motivation is their passion and desire to educate consumers.Read More Comments »
No matter how you look at it, email marketing is still one of the most effective ways to reach consumers. See in this article two major trends to bear in mind in wineries’ marketing strategies.Read More Comments »