Asian countries have become large business options for Argentinian wines, not just for bulk wines but increasingly for high quality products. Argentinian winery owners attended exhibitions in Hong Kong, Seoul and Tokyo.
Asian countries have become large business options for Argentinian wines, not just for bulk wines but increasingly for high quality products. Argentinian winery owners attended exhibitions in Hong Kong, Seoul and Tokyo.
Argentinian wineries are succeeding in the world market because they have invested much time and money in exploring it. The people responsible for sustaining this share claim that the price-quality ratio is still the key, even though it can only be activated through heavy amounts allocated to promotion and marketing.
Figures indicate that they only grew by 3.7% in terms of value and 3.6% in terms of volume. Even though they still represent a small amount of Argentinian exports, several companies are giving this format a try with quite successful results.
The importers that gathered in the Expovinis exhibition in Sao Paulo (Brazil) praised Argentinian wines. Exports to the neighboring country doubled in 2007.
This is anticipated in a situational report submitted by the wine division of the Silicon Valley Bank. Since the United States is the main market for Argentinian exports in terms of value, an actual drop would affect exports.
The United States is the major market for this Argentinian variety. The wineries are working to keep gaining new spaces in the shelves with their wines.