The aim is to improve the quality, open up new markets and reach consumers through different channels.
The aim is to improve the quality, open up new markets and reach consumers through different channels.
Through this new entity, 6 wineries from this province, will seek to position this region’s wines in Latin American and Asian markets.
New World’s bulk wine exports to United Kingdom, United States and Germany have undergone a substantial change in their mix, from bottled to bulk wine. Argentina is one of the leading wine-supplying countries, growing by 114% in the last year.
In 2011, Argentina’s bottled wine exports dropped by 7% in volume. Nevertheless, several brands managed to keep on and in some cases, to grow.
The last Argentina Wine Report reveals an increment in the average export price of Argentine bottled wine that has soared from USD17.5 per case to USD32 reached in October of this year.
These are the only bottled wines that showed a steady positive evolution during 2011. Exports have grown by 43% in terms of turnover and 32% in volume. This entails great investments.
The average price per liter consumed grows in this market and a considerable boost in volume is expected for 2015. Russia, Belarus and Czech Republic propel this growth.
With the great international crisis and logistic costs rising, neighboring markets are more desirable than ever for Argentine wines. Argentina led in Uruguay, Paraguay and Peru. However, it has to defeat Chile in Brazil, Mexico and Venezuela.
2 out of 10 wine bottles are marketed in the on-trade channel. This data derived from reports made by the Argentine Society of Wine (SAV).
September beat a record in terms of export turnover; however, bottled wines are still falling in volume. Growth drives were musts and bulk wines and, to a lesser extent, sparkling wines.