According to Ricardo Santos, Argentinian wine-producers are responsible for making Malbec more than just a fad in United States.
According to Ricardo Santos, Argentinian wine-producers are responsible for making Malbec more than just a fad in United States.
Liz Thach will be one of the speakers in the VI Foro Internacional Vitivinícola (6th International Wine Forum). She will deliver a speech about “Strategies for Saturated Markets.” In this article, Thach explains the new mega-trends in the wine industry and suggests some marketing strategies.
According to Laura Ortiz, food and wine pairing does exist, and it is not new. It is a practice that has existed ever since food ceased to serve a merely nutritional purpose and began to be considered a pleasure. Ortiz points out different pairing techniques: assessment, occasion, season and, the favorite one, “regional pairing.”
Find out who the most influential woman of the California`s wine industry is and what she thinks.
Even though he shares one of the most important surnames in the wine industry and he is the son of the prestigious winemaker Nicolás Catena Zapata, Ernesto got on in life and today he makes high quality wines, which are well known in important markets.
In this interview, economist Juan José Llach explains how the Argentinian bottled wine industry has managed to consolidate its position in the international market and to generate a social structure that is different from that generated by the production of commodities.
The French businessman Joel Castany spent a few days in Mendoza to present the Jornada Anual Vitivinícola (Annual Seminar on Winemaking), which took place at the Park Hyatt Hotel, Mendoza. He offered his view on Argentina and the world from the European standpoint.
The Argentinian company of the Möet & Hennessy Group has a 57% share in value in the sparkling wine export market and the best price per case in the region.
Winemaking is one of the commercial activities that has experienced the greatest growth in Argentina in the last few years. The head of a family business that is succeeding in the international markets offered advice to SMEs and shared his experience.
Mark Addington is a US wine lover who came to Mendoza two years ago following his heart to the land of fine wine, as it is worldwide known. In this article, Addington analyzes the changing trends in wine consumption and advises Argentina to look for other varietals to export, apart from Malbec.