Just as Amazon revolutionized the way books are sold and Groupon has conditioned shoppers to expect daily deals on services and foods, a cluster of websites have upended the stodgy world of wine.
Archive for the ‘Web 2.0’ Category
Argentina’s grape harvest on social networks
January 25, 2012 by
Winemakers, consumers and wineries are the main characters of Argentina’s 2.0 grape harvest. Twitter and Facebook are the social networks chosen to share, step by step, what is going on in every wine region. Follow every detail through #Harvest2012.
An Argentine wine, the best sold on Wine.com
January 25, 2012 by
As every year, the United States’ largest online sales channel published the Wine.com 100 of the best-selling wines among the site’s customers. An Argentine Cabernet Sauvignon reached the first position and other seven wines from this country were also included in this Top 100 list.
#FF for the wineries playing a leading role on the web
December 12, 2011 by
Argentina is the market with the greater presence on social networks in Latin America. Wineries are not indifferent to this trend and many of them have incorporated online Marketing tools in their business strategies.
E-commerce, looking to gain ground in Argentina
October 11, 2011 by
31% of consumers buy wine via Internet because of the convenience of receiving the product at home, whereas 24% choose it for the discounts. Nonetheless, delivery times are one of its weakest points. This data derived from a research conducted by La Cave à Vin.
“My Wine Story II – Chapter anecdotes” has already begun
September 14, 2011
With the aim of continuing to bring Argentina wineries together consumers through social networks, WineSur has launched the second edition of “My Wine Story” contest.
60% of Argentine wineries are in social networks
September 7, 2011
This data derived from a research conducted by WineSur, analyzing 300 export companies of Argentina. Nevertheless, only 6.3% of them offer e-business services and only 25% are present on Twitter.
The secret behind Atipax
August 10, 2011 by
With pictures expressing the history, dreams and future, Atipax was granted its video, the award of “My Wine Story” contest. Besides, all the information about the second edition of this great 2.0 contest conducted by WineSur.
E-commerce: only a click away
August 3, 2011 by
E-commerce has become one of the world’s most important sales channels. In Argentina, wine sales through it have not had much success yet, but in the world it is considered the channel of the future. But, which are the tips and advantages of e-commerce?
How to monitor social media?
July 26, 2011
Wine industry has at its disposal the first vertical social media monitoring tool. Cruvee helps “community managers” to participate in conversations of all over the world where their brands are involved.
