Gerald D. Boyd is journalist of Wine Review Online and one of the most well known writers specialized in wines. In this article, this wine blogger tell us about a virtual tasting with Roberto de la Mota and gives us his opinion about how Malbec is considered by US consumers.
The Chief Executive Officer of GEA IPC, a Spanish consulting company for advanced Internet and eBusiness projects, discusses companies’ rights and wrongs in the new communication era.
In an exclusive interview with WineSur, Jancis Robinson points out the importance of social networks. The UK journalist and wine critic highlights that wineries still have a lot to learn in this new era of communication.
Young wine consumers across the world share more in common than was the case with previous generations. Graham Holter of Wine Intelligence reports that, despite these unprecedented commonalities, important differences still need to be taken into account.
Wines of Argentina organized an online tasting of wines from Salta. The event was held at tastelive.com and the social network Twitter and conducted by ‘cyberwinemakers
Social networking and marketing on-line is the “boom” at crisis time. Emblematic wineries from all over the world have noticed this phenomenon and they already have their space at Facebook, where they develop their image and brand.
The specialist in Communication and Marketing from Napa Valley (USA) will be one of the speakers in the V Foro Internacional Vitivinícola (5th International Winemaking Forum). In this interview, he highlights the chances and threats for Argentinian wines, as well as the strategies that wineries should adopt considering the new generation of consumers.
Call them “Millennials”, “Generation Y” or “Trophy Generation” – whatever their collective name, younger drinkers hold the key to the future success of the wine industry. How to reach the potential next 8.9 million wine consumers?
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