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Business case

Montechez, aimed high from the start

October 14, 2011 by Mariano Zalazar | in Business, News

In few years, the winery located in San Carlos, Mendoza, managed to get established in the domestic market. Today, its wines are making a foray into the international industry.

Montechez is a six-year-old winery, given birth by the impetus of a group of businessmen, who not only share a friendship, but also were keen to apply their expertise in agricultural sector to a different project.

“When we decided to make high-end wines, we realized that this was what we were really looking for,” said Carlos Cid, agronomist and Operations Manager.

Winery’s facilities are located in La Consulta, San Carlos. They are surrounded by 52-hectare vineyards planted with Malbec, Cabernet Franc, Syrah, Pinot Noir, Pinot Gris and Chardonnay.

Moreover, the winery owns another two vineyards, ‘Vistamonte’ and ‘Puesto los Blancos’. The former, located in Ugarteche, Luján de Cuyo, boasts 40 hectares cultivated with Malbec, Chardonnay and Cabernet Sauvignon. The latter, placed also in San Carlos, has 63 hectares to be planted with Malbec in 2012.

The winery applies precision viticulture to its vineyards. “Irrigation, thinning, pruning and picking are carefully conducted and carried out so as every grape variety reaches its maximum potential,” highlighted the agronomist.

Winemaking and products

The winery’s first production amounted to 30,000 liters in 2009. Currently, two years later, the firm has reached 50,000 liters, getting an annual turnover of USD 500,000.

“Our traditional winemaking processes are carried out in 2,000 to 8,000-liter vats and tanks. We also develop micro-vinifications in 200-liter-oak barrels in the case of our Top line, which will be on the market in 2013,” explained the Operations Manager.

Nowadays, Montechez has two products on the market: 2009 Montechez Malbec Reserva, priced at ARS 75 per bottle and 2009 Montechez Malbec Edición Limitada, at ARS 130 per bottle. Both awarded a Silver Medal in the 2011 Argentina Wine Awards.

On the one hand, 2009 Montechez Malbec Reserva was made by winemaker José Lovaglio, who describes it as an intense red-colored wine. “On the nose, it displays aromas of glazed red cherry, blueberry and blackberry. Besides, some fresh vanilla notes are perceived. On the palate, it flaunts silky tannins and a persistent finish.”

On the other, 2009 Montechez Edición Limitada, created by the same winemaker, “is a dark red-colored wine with violet and purple hues. On the nose, it boasts cassis and black cherry aromas; while in the mouth, it exhibits very smooth tannins and a sweet mouthfeel granted by alcohol.”

“Shortly, our 2011 Chardonnay Reserva will go on sale at ARS 60 per bottle. We also expect to launch our varietal line at the end of the year”, added Cid.

Markets and future

Nowadays, Montechez wines are only found in wine shops or restaurant in Argentina. Nonetheless, the firm is making some international commitments. “We are dealing with specific markets in order to meet our customers’ demand, such as New Zealand”, pointed out Carlos Cid.

“For the time being, our main market is Argentina, since here, there are a great number of specialized drinkers demanding our wines,” he maintained.

The main objective of the firm is to go on positioning into the market. “We want people know the quality of our wines and we hope to meet our customers’ needs by means of the best quality they can expect within the segment they are involved.”

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