With the aim of continuing to bring Argentina wineries together consumers through social networks, WineSur conducted the contest “My Wine Story 2 – Chapter anecdotes”. By means of it, during a month, Argentine wineries shared different experiences, funny and unforeseen situations, anecdotes about personalities, curiosities and others.
In the microsite www.winesur.com, as well as on Facebook and Twitter, consumers from all over the world could read these anecdotes and vote their favorites. Votes amounted to over 1,500, what shows the virality reached by this 2.0 contest.
The winning anecdotes
Bodega y Viñedos Lanzarini, sent 8 anecdotes and the first one, called “Our Land”, received 136 votes from consumers, winning the first place of the contest. See it below:
Say an old joke: “Peruvians come from the Incas, Mexicans from the Aztecs and Argentineans from ships”. This is not entirely true, but in my case is so true, Giuseppe ensure, “as God exists”. Giuseppe Lanzarini, would be something like my grandfather’s great-grandfather. From his times to this day my family has worked the land and still does. That is why we belong to this land, our roots are in this country as the vine that we water, as the natives who inhabited it earlier. This story begins around 1905, on a boat from Italy to Chile, Giuseppe and Emilia with their children looking for the abundance promised in this side of the world.”
Due to their originality and humor, the anecdotes which received special mentions from the contest’s organizers were: “Patagonian style rack of ribs” by Fin del Mundo winery and “Glasses in the tank” by Finca El Origen. Both anecdotes appear below:
Patagonian style rack of ribs
In 1999 Julio Viola, Pepe Barría and Marcelo Miras, today President and managers of the winery respectively, usually received investors to tell them about the new wine producing area. Once, a group of Spanish people participated in one of those meetings, looking forward to learning more about the project and enjoying the famous Argentine asado. The weather was splendid on that day. However, while they were talking and waiting for the ribs to be ready, a typical strong Patagonian wind started to blow. The asado was almost ready, but covered with sand whipped up by the strong wind. The asado cook needed to solve the problem. So, he decided to wash the ribs in the irrigation channel. Then, he heated and served them. The Spanish visitors couldn’t help praising the delicious Argentine beef. The hosts, in turn, who are good food lovers, still say that on that day they weren’t hungry and ate barely any asado…
Glasses in the tank
This story is based on the experience of our winemaker, Matias, in a major Spanish winery. “In this winery, presses were drained into 1,000 liters casks. During the harvest of the white wines, we were tasting the must, when the owner of the winery dropped his glasses in the casks. He decided to take off his clothes and jump into the cask to look for his glasses, and due to our close relationship, he said to me “come on in, Matias!” So I had no option but to get into the cask, too (dressed of course!) and dive! I consider this as one of the funniest experiences in my time in Spain. Seeing the owner of a winery, in his underwear, diving in cask to recover his glasses is an image I will never forget.”
The award ceremony of the contest will be held in Mendoza, Argentina. Moreover, the winning winery will be awarded the creation and updating of an own microsites in www.winesur.com, during 2012.
In order to read the rest of the participating anecdotes, please click on http://www.winesur.com/es/eventos/my-wine-story-2