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Business case / Santa Ana Wineries

The result of experience and innovation

January 21, 2011 by Mariano Zalazar | in Business, News

With a strong presence in the Argentinian market and in more than 45 countries, Bodegas Santa Ana has the typical characteristics of a leading company.

Bodegas Santa Ana was founded, in 1891, by Luis Tirasso, an Italian immigrant and pioneer in the development of Argentinian viticulture. The quality in its winemaking process helped it to get a good market positioning in South America. After years of growth and consolidation in the Argentinian market, Santa Ana Winery decided to extend to foreign markets, with a successful result. Thus, in the last years, exports have constantly been growing.

Currently, the winery has a strong presence in the domestic market and it exports its products to more than 45 countries.

The vineyards

Martín Navesi, commercial manager of the firm, stated: “our wines can express its quality thanks to a perfect region for wine production. The positive factors of this area and our technicians’ experience and know how, let us achieve high quality wines.”

Santa Ana’s vineyards, located in Mendoza, San Juan and Catamarca, reach a length of 850 hectares owned by the firm and 950 hectares by third parties.

Navesi, defines Finca La Mascota as the “emblematic vineyard”. It is located at 850 meters above sea level, in Cruz de Piedra, Maipú, Mendoza.

The soil is sandy and clay loam and average temperatures reach 65.8° F in March, with a huge temperature range of 56.5° F.

In the vineyard, grape varieties, such as Sauvignon, Syrah, Chardonnay, Viogner, Sauvignon Blanc and others are grown. In other Santa Ana’s lands, Merlot, Bonarda and Tempranillo, among others, are also cultivated.

Technical information

The winery, located in Villa Nueva, Guaymallén, has a vat capacity of 12,000,000 liters. A quarter of it corresponds to stainless steel tanks. Besides, it has 1,200 barrels.

Regarding storage, the winery houses 200,000 bottles of wines and 100,000 bottles of sparkling wines.

Santa Ana brings in quality standards like GMP (Good Manufacturing Practices), HACCP (Hazard Analysis and Critical Control Points) and BRC (British Retail Consortium).

Luis Capelli, Export Manager, said that “the architecture of our winery shows the combination of its centenarian experience in wine industry and the state-of-the-art technology in current winemaking. Each stage of the process, from vineyard to bottling, is carried out taking in mind the aim of making a product for all people’s liking, achieving the best quality of our product.”

Martín Navesi referred to experience and innovation of the winery. “These are attributes that people want to mention when talking about their personality, company or work. Bodegas Santa Ana has both, which have been pillars of our constant growth and leadership. The innovation has played an important role for our market positioning, considering the changes in consumers’ liking. State-of-the-art technology, winemaking process and techniques are always present in our winery’s daily routine.”

Sights outward

One of the main characteristics of Santa Ana is its unmistakable export strength. Its wines are present in more than 45 countries. Its main markets are Brazil, Denmark, Japan, The Netherlands, Sweden, Switzerland, Finland, Mexico and United States, among others.

The export brands of the winery are Carácter, Santa Ana, Santa Ana Eco, Santa Ana Two Vineyards, Santa Ana Reserve, La Mascota and Unánime.

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