The Wine Group, the world’s third largest winery by volume, has entered into a U.S. distribution agreement with Grupo Peñaflor, effective as from April 1, 2012, according to the winery.
Martín Ramos, CEO of Grupo Penaflor remarked: “We have developed a strong relationship with The Wine Group over the last few years. When we reviewed the strength of The Wine Group, we agreed that they were the best candidate to manage our Trapiche portfolio of brands in this strategically important wine market.”
“This alliance brings together two fantastic cultures,” said Ken Lizar, President at TWG Velocity Brands. “When you look at the wine industry’s most exciting Argentine brands, you must include Trapiche. Wines from Argentina are growing at a rate that far outpaces total industry growth and Trapiche will be the ‘center post’ of our efforts to gain category leadership.”