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Business case

Urraca, an outstanding winery

January 18, 2012 by Mariano Zalazar | in Business, News

None of its wines have ever obtained less than 90 points from Parker. The secret of this winemaking success is complemented with the conquest of foreign markets.

Urraca is different. From the winemaking point of view, its wines combine both the old and new world, and its trade strategy is based on only one brand for all its products.

At Cochabamba Street, in Agrelo, Mendoza, the winery owns 46 hectares implanted with Malbec, Cabernet Sauvignon, Merlot, Tempranillo, Cabernet Franc and Chardonnay. All its wines are made in barrels. “The winemaking process does not involve any vats or other kind of container to storage the product but only American and French oak barrels”. Moreover, depending on the varietal wine, the barrel aging may last from 6 to 18 months. These decisions are taken by Marcelo Cassaza, agronomist, and Walter Bressia, consultant winemaker of this winery.

For the time being, the winemaking process is carried out in Bodega Bressia, but there are projects to build an own winery that will work from the 2013 harvest on. “In our property, we are building on a structure that already exists,” pointed out Jean-Pierre Bieri, managing partner of Viñedos Urraca S.A.

The trade strategy

Only one quality, only one brand”, this is the concept Urraca wants to convey in both the domestic and foreign market.

“Our policy is to have only one identity”, highlighted Jean-Pierre Bieri. “Urraca offers its wines, some of them are varietals, others are blends, but we do not have different segments.”

In its main export destination, United States, its wines are marketed in hotels, restaurants and some wine shops. “None of our wines are found on shelves over the United States. If we had sub brands, perhaps we would do it, but this not our strategy.”

In the United States, Urraca wines are sold in New York, New Jersey, Pennsylvania, California and Nevada. The company’s second important market is Canada.

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