Viñas Don Martín, focused on quality

Viñas Don Martín S.A., a wine firm owned by a renowned family of Swiss origin, decided to settle in Alto Agrelo, Luján de Cuyo, Mendoza. In 2004, the family acquired 60 hectares of vineyards planted with varieties such as Malbec, Cabernet Sauvignon, Syrah, Chardonnay, and Petit Perdot.

The winery’s aim is to make the best wines “from estate-grown grapes, for an increasingly competitive and demanding global market. Under this philosophy, the winery presents its top quality “Finca Altorfer” line”.

For the time being, the firm only exports its wines to Switzerland, Brazil, and United States, being the first one its main destination, where it has achieved a market niche of young consumers.

Viñas Don Martín only produces small lots in order to obtain outstanding quality standards. “From 2007 now, our production has experienced a 300% growth, recently reaching 120,000 liters”, highlighted Roberto de la Mota, the company’s consultant.

Daniela Caccamo, in charge of exports, assured: “we are attempting to make incursions into markets like Canada, Netherlands, Mexico, and England, as well as strengthen our participation in Brazil and United States, and develop the domestic market in the near future.”

Good value for money

Well-known winemaker Roberto de la Mota maintained that one of the company’s strength is its great price/quality relationship.

In this sense, he stressed: “As regards variety, we offer a very complete line, an entry varietal line, and a reserve. The grape varieties we work with are: Chardonnay, Syrah, Cabernet Sauvignon, Malbec and Petit Verdot”.

Translation: Carolina Lucesole

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Tags: Business Case, Viñas Don Martin