This continent has experienced one of the fastest growths in terms of wine consumption. It is anticipated that China will become the world’s leading wine consumer. However, Argentina is the “great” unknown as well as Malbec.
This continent has experienced one of the fastest growths in terms of wine consumption. It is anticipated that China will become the world’s leading wine consumer. However, Argentina is the “great” unknown as well as Malbec.
Doña Paula’s wines have been sold in the Asian market since 2002, which means that the winery has many years of experience and is well established as one of the main Argentinean wineries that export premium wines to this region. Since that year, Doña Paula’s exports to Asia have increased significantly at a compound annual [...]
Invited by Wines of Argentina, writer and wine expert Jennifer Luk pointed out the main characteristics of Asian consumers and the chances for Argentina to reach them through its wines.
This is not a minor issue, as China is very interested in everything with the word “France” printed on labels. On the other hand, for people from this valley, where the French “côt” or Malbec is made, Argentina and its wines are almost a legend.
Tommy Lam will be one of the speakers at “VII Foro Internacional Vitivinícola”. The Chinese expert highlighted that Malbec still needs to be further promoted in Asia.
The window is open. Argentina has a fast market penetration, according to figures from 2001 up to now. This is the right time to strongly enter into Hong Kong, Japan, South Korea, the Philippines and Singapore.
Face-to-face negotiations with Asian importers and strong promotion campaigns abroad reinforce the idea of changing the course of Argentinian exports.
Asia represents one of the most potential markets for wine export worldwide. For what Casa Montes didn’t miss out by participating with a stand in Vinexpo-Asia Pacific, a main event, of great prestige and reputation in the wine world.
Sebastian Pizarro, export manager of the company, affirmed they have been working for years in China, Hong [...]
Forty Argentinian wineries were present at the latest Hong Kong Fair. Find out what importers and distributors in the region were looking for, as well as consumers’ perceptions of Argentinian wines.
According to the data provided by Pro Mendoza, by 2011, Asia may account for 4.8% of world wine consumption. In this continent, it is expected that still wine and sparkling wine consumption will grow 79.3%, in comparison with 2001.