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Foreign market

The top 5 export brands

June 9, 2010 by Laura Saieg | in Exports, News

These are the first five brands of Argentinian wine with the highest increase in still bottled wine exports (bottles, bag in box, tetra brick, demijohn), total and by market, in the period January-April 2010.

Every year, more and more wineries and brands are included in the winemaking portfolio. Today there are 1,701 brands competing for the first places. However, only a few make the difference. This time, the successful cases are: Alamos, Norton, Catena, Trivento and Fuzion. These are the first five brands with more exports of still bottled wine (bottles, bag in box, tetra brick, demijohn), in the period January-April 2010.

In the first four months of the year, Alamos exported 8.6 million dollars, which means 269 thousands of 9-liters cases, with an average price of 31.9 dollars. Then, Norton had a turnover of USD 6.3 with 170 thousands of cases at an average price of 37.3 dollars. Catena had the best performance with a high average price of 65.1 dollars. In the case of Trivento, it exported 5 million dollars and 215 thousand cases. Finally, Fuzion is the fifth most exported brand with a turnover of 4.4 million dollars and 192 thousands of cases.

Total wine exports

In the first quarter of this year, total wine exports (bottled wine, wine in bulk and sparkling wine) grew 15.1% in value, compared with the same period of the previous year, since they increased from 185 to 213 million dollars. However, the total exported volume in this period decreased in 9 million liters, which meant a drop of 10.3%.

According to Área Premium based on the data provided by MRT, in the period January-April bottled wine exports grew 19.8% in value and 10.9% in volume (amount of cases), which means an increase from 167 million dollars in 2009 to 200 million dollars in 2010 and from 6.85 to 7.60 million cases.

In the case of bottled wine, the main markets were United States, Canada, Netherlands, United Kingdom and Brazil, among others.

United States remains in the first place, buying 2.22 million cases of Argentinian bottled wine for almost 73 million dollars in the first quarter of the year, which means an increase of 19% and 17% respectively.

In the case of Canada, the increase in volume (0.4%) was not as important as in value (34%), which explains an important increase in the average price per case around 34%. In this sense, during January-April 2010, the average price per case exported to Canada was USD 33.22 against USD 24.79 in the previous year.

Following these markets, Netherlands grew 23% in turnover and 21% in volume. Exports to United Kingdom suffered a drop both in value (9%) and in volume (25%). And finally, with a noticeable increase in Argentinian wine purchases, exports to Brazil increased 54% in value and 27% in volume.

Great year for sparkling wines

Sparkling wine exports grew from 3 million dollars in 2009 to 4 million dollars in 2010 so far, and from 86 to 107 thousand cases, which meant an increase of 34% in value  and 25% in volume. Among the exports destinations, we can mention Brazil, United States, Colombia, Paraguay and Peru.

Considering the markets with the best performance as regards exports, Brazil and Colombia stand out. On the one hand, during the first four months of the year exports to Brazil grew 188% in value and 193% in volume. On the other hand, Colombia is emerging as a great market, since exports to this country did not only grow 225% in value and 151% in volume, but the average price per case also increased 30%, unlike Brazil, where the average price per case decreased 1.5%.

Translation: Ana Tagua

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Comments

Ekaterina Moiseeva »11 Noviembre 2010 @ 5:19 am |

Thank you very much for the article!
I would like to ask you one question: the “average prices” mentioned in the table are ex-work prices, or prices of wine at the shelves in the corresponding markets?
Thanks in advance for the answer.
Ekaterina, Russia

Laura Saieg »15 Noviembre 2010 @ 16:30 pm |

Thank you very much for your comment. The “average prices” mentioned in the table are ex-work prices.
Best regards,
Laura Saieg

Leonard »25 Marzo 2011 @ 16:03 pm |

A typical shelve price for a bottle of Gascon Malbec in USA is u$s 12, with a 10% off discount when buying 10 bottles or more plus local taxes (6 to 9%)

Charles »6 Mayo 2011 @ 18:03 pm |

Please can someone explain the meaning of “ex work prices”.

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