Gimenez Rilli takes its first steps in the UK

By the end of July, Gimenez Riili wines can be purchased at the Anglo-Saxon market shelves and restaurants.

It is well known by everyone who is in the wine business how difficult it is to enter the UK, moreover if the target is a market niche. But nothing is impossible. “Our strategy has always been to put emphasis on the quality of our products. It was just a matter of time” said Federico Gimenez Riili. Thus, one day the import company Cupari Wines LTD proposed to represent the family’s wines in the English market and now the first order of wines is being shipped by the end of May.

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Tags: English market, Gimenez Riili, UK