Astonished by the characteristics of the local land and motivated by his visionary spirit, in 1895, the English engineer Mr. Edmund J. P. Norton planted the first vines imported from France, giving origin to the first winery south of Mendoza River.

In 1989, the Austrian businessman, Mr. Gernot Langes Swarovski traveled to Mendoza and experienced the same fascination for the region's beauty, its people's warmth and the exceptional conditions for vine growing. Led by his intuition and his belief in the high potential that viticulture and winemaking meant in Argentina, he bought Norton winery with the firm purpose of making wines that would be worldwide recognized for their quality.

While carrying out this project, he appointed his son Michael as manager. Together with a team of professionals, Michael started a new phase of investment, modernization and growth. In this way, the incorporation of state-of-the-art technology combined with the people`s knowledge and passion, have made Norton a leading brand in both export and domestic markets.